Tuesday 4 May 2010

Logo research - nspcc


This is the final logo I am looking at, and once again it is very simple. This is to make sure that it has an impact and doesn't cloud the views of the charity and what they wish to achieve. Unlike the other logo's, it doesn't have a picture displaying a help for children, it has taken the opposite path in leaving a serious message with a large bold full stop, promoting the phrase below, that child cruelty must be stopped. Similarly to the other two logo's, it was found in the conventional place at the top left hand side of the page. This makes sure it is one of the first things of which the audience view when visiting the website, meaning it stays in the audiences head. It also shows minimal use of colours to keep it simple and meaningful.

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