What makes a good logo

When designing a logo I made sure i decided to look at and analyse other similar websites logo's in order to get a good idea of what a good logo should look like. I decided that a number of elements make a good logo, and wanted to convey this in my own logo.

Firstly, the logo must show some relevance of what the charity is trying to stand for, and so should make sure to stay on topic and about the cause. It would look wrong if a children's charity website displayed a picture of a neglected animal and so this is the most obvious yet most important element to making a good logo. When making a logo another two points must also be taken into account, the simplicity and the impact of the logo. When making a logo i think it is important that it must be fairly simple, as i have seen this on many different websites. This is down to the reason that it is easier to replicate and doesn't seem like there isn't too much going on and isn't too complex. although i believe this, i think it is also important not to make the logo too simple, or boring, as it must make an impact on the audience. The charity will want to make it so that the logo and therefore the charity is remembered. this is because once it has become memorable more people will hear about the charity and the cause and it will soon start to become a more recognisable charity. The majority of logo's showed between 1-3 colours so as not to become too complex, but showed a memorable design which would stick in the audiences head.